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Common Pool Service Marketing Fails

Post author:Rudy
Post published:October 8, 2018
Post category:Marketing

Do you have a marketable point of difference? Is your message clear? Or, is your strategy to regurgitate the same? Everyone else says?? Help your potential customer decide to…

Talking Pools Podcast

Forget chasing chlorine headaches and battling algae wars alone. The Talking Pools Podcast is your weekly escape from pool purgatory, where 250+ years of combined pro wisdom explodes into actionable hacks, mind-blowing tips, and secrets so ancient they make Poseidon jealous.

Think of it as your weekly poolside braintrust, fueled by eight seasoned pros, each a rockstar in their own aquatic lane. Got a filtration fiasco? Chemical conundrum? Equipment enigma? No problem. We’ve got a host for that:

The Tech Titan: Unravels the mysteries of pumps, filters, and gizmos that make pools tick (without the electrical shocks).

The Chem Crusader: Your personal alchemist, whipping up potion-perfect water balance with a dash of science and a sprinkle of magic.

The Maintenance Maverick: From tile tricks to algae assassins, he’s got the lowdown on keeping your pool looking like a liquid emerald palace.

The Customer Calmer: Smooths ruffled feathers faster than a pool noodle bouquet, turning hangry homeowners into poolside pals.

But Talking Pools isn’t just about technical wizardry. It’s about camaraderie, the shared language of pool pros who’ve seen it all, from exploding filters to synchronized swimming squirrels (no, really, we had an episode!).

Every week, you’ll:

Steal game-changing secrets: Learn pro-grade hacks to make you the “Pool Whisperer” in your market

Laugh until you spit out your piña colada: These guys are as witty as they are wise, turning pool problems into poolside punchlines.

Get ahead of the curve: Stay on top of industry trends and tech before your competitors even smell the chlorine.

Feel the love (and the sunshine): Remember why you got into this business in the first place – the joy of creating backyard oases where memories are made.

So, ditch the Drano, grab your headphones, and dive into the Talking Pools Podcast. It’s your weekly dose of poolside wisdom, laughter, and community. We’ll see you on the flip side!

P.S. Subscribe now and you might just win a case of pool party essentials (floaties not included, sorry squirrels).

P.P.S. Tell your pool-loving friends – sharing knowledge is like sharing sunscreen, it protects everyone!

Text Rudy Now!

In this episode of the Wayne and Steve Podcast from the Talking Pools Podcast, the duo explores strategies for increasing revenue streams within the pool service industry. With Steve fresh off two weeks of fieldwork, he reflects on the physical demands of the job, offering a heartfelt shout-out to pool technicians who endure the grind daily.

The episode shifts focus to expanding income beyond basic pool maintenance. Steve highlights the importance of offering high-end services like automation installations, salt cell systems, and robotic pool cleaners to enhance customer satisfaction and increase profits. Both hosts emphasize the significance of clear contracts to delineate service boundaries and ensure profitability, with Steve stressing the value of upselling premium maintenance plans tailored to unique customer needs, such as pools with new plaster or persistent issues like algae.

The hosts also delve into the benefits of diversifying service offerings, including repairs, leak detection, and equipment installation. They advocate building partnerships with specialists in areas like plastering and leak detection, allowing pool companies to subcontract complex tasks and generate revenue passively. Steve underscores the importance of networking with distributors and repair professionals to establish mutually beneficial relationships.

Throughout the episode, Steve and Wayne discuss practical challenges like pricing transparency, managing customer expectations, and addressing the impact of online retail on parts sales. They applaud companies like Fluidra for protecting pricing integrity, which helps service providers maintain profitability.

The conversation ends on an optimistic note, with the hosts encouraging listeners to embrace entrepreneurship and recognize the pool industry’s potential for unlimited financial growth. They promise a follow-up episode to dive deeper into creative revenue opportunities, inviting listeners to share their own strategies via email for a chance to be featured.

Key Takeaways:

Diversify Services: Offer premium plans, repairs, and specialty services to increase revenue.
Build Strategic Partnerships: Collaborate with specialists to expand capabilities and profitability.
Leverage Technology: Sell and install automation systems, salt cells, and robotic cleaners.
Protect Pricing: Use strategies to counteract the challenges posed by online retail.
Think Long-Term: Scale businesses to create sustainable income without over-reliance on physical labor.

Wayne and Steve leave listeners with a call to action: explore additional revenue streams and share ideas for future discussions.

LaMotte Company
LaMotte Company is a leading manufacturer of water quality testing products & pool test kits

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