Buying a Pool Route – Pros & Cons
I have written and deleted this article at least five times. So I’ve decided the easiest way to convey my opinion on this is to relay details of actual conversations … Read More
Category: Marketing
How To Compete With The Internet
Maybe we shouldn’t… Maybe those Mother Fathers should compete with us Somewhere along the way, when these e-commerce powerhouses first came about, they managed to convince us that we would … Read More
Top 30 #SwimmingPool Hashtags
#swimmingpool WARNING: You’re Losing Money if You’re Not Using #Hashtags According to Twitter, Tweets with hashtags can increase engagement by almost 100% for individuals and 50% for brands. Try not … Read More
How You Can Help a Friend’s Small Business Grow
#SmallBusinessEveryday ? It would be great if everyone patronized the small businesses that were owned by friends. If you have a need for whatever product it is that they offer, … Read More
Why Fire Your Customer?
Sometimes The Customer is Wrong‼ and, sometimes your customer is an absolute Asshat, a treacherous snake ? in the grass that makes your life a living hell ?… Not … Read More
Keeping the Pool When the Home Sells
Oh, Crap!? You are chugging along, knocking out pools on your route, and are having a good day. As you… You must be logged in to view this content.
Don’t Undercut the Market ✂
Value-Based Pricing A service priced below market value is often perceived as a low quality service This is Dick. Dick wanted to own his own business and decided he would … Read More
How To Raise Pool Service Prices
If your customer base is with you because of price, you are doing it wrong! ? Raise Pool Service Prices Price increases are just part of the business. Everybody knows this, … Read More
Where Is Your Next Pool Service Customer?
Years back, I decided to start a swimming pool service company. It is a relatively low-cost start-up, can be lucrative if it’s done right, and would allow me to be … Read More
Common Pool Service Marketing Fails
Do you have a marketable point of difference? Is your message clear? Or, is your strategy to regurgitate the same? Everyone else says?? Help your potential customer decide to … Read More
