You are on the hook, Mr. advertiser. You are always waiting for the phone to ring in the hopes it’s a new potential client. Then you have to get their info. Then you have to make the bid. Then you may have to wait until they have gained two other offers from other services before you know if it’s going to be you. Don’t forget…I am one of you, Mr. advertiser. I’m not bagging on you. I’m just saying out loud what no one else seems to say. So did that one account only cost you $100? What is your time worth? Are you keeping track? This is Buying a Pool Route – Part ll
I’ve Done Both
In my decade-plus in this industry, I have both bought and sold pool accounts. I’ve also advertised throughout my career. What are the pros and cons I’ve personally experienced? In buying a route, while it is more expensive out of the gate for these accounts, the peace of knowing it’s done is precious to me. Knowing I don’t have to advertise because I’m instantly booked is a beautiful feeling. And although the stress of the financial obligation is real, I would have that anyway being in business for myself.
While advertising to fill your route may not hurt your wallet as bad out of the gate, it can add up over time. And you’re always in “sales mode.” I don’t mind that, and thousands of other pool pros feel the same. I’m in business for myself, so I’m in sales mode anyway most of the time. It boils down to what type of person are you? Would you rather have the company in place for a higher price? Or would you instead build it from the ground up for less out of pocket but more time involved?
Buying a Pool Route – Part ll
Some of the things not mentioned above. When a route purchase goes bad! Does it happen? Yes. Why? Usually, the purchase didn’t involve due diligence. There are some nasty people out there, even in the pool industry. Shocking! No matter what you’re buying, don’t just take people at their word! That is the number one complaint on these transactions; the seller wasn’t honest about it. Could it have been avoided?
In most cases, yes! No one held a gun to your head and made you buy that route. Was it a good deal, right? And the guy has to move out of state in 2 weeks because of some emergency, so you need to act fast and with cash. Or even worse are the stories that involve a broker. Now, these can be gut-wrenching. You go through an entity that you are supposed to be able to trust. You sign the paperwork, you have things notarized, you even have the money go through escrow! Is it a concrete safe transaction, right? LOL… no more than a car dealership, my friends.
Similar Article Buying a Pool Route – Pros & Cons
They Didn’t Even Kiss Me First!
Do you know someone that’s said, “I’m never going to a dealership ever again!”? Pool pros say the same about brokers. Does that mean brokers are bad? No. Does that mean you should never buy a route through a broker? No. But if you do go that “route,” know what the potential risks are. Like you would with any purchase, right?
On the advertising side. You could spend a lot of money and get zero accounts. Knee jerk response usually is, “well, you should expect that you dope, no one uses door hangers anymore” or “they didn’t know what they are doing. I know how to make killer FB Goog ads, and my phone rings non stop”. Again…bully for you, guy, drive for you. This doesn’t make my statement false. People will lose money on advertising, FACT. Does that make it the wrong choice? No. Does that mean I shouldn’t advertise and buy a route? No.
The Good, The Bad, and The WTF Did I Just Do?
It means there are risks on both sides of the pool. You have to decide what kind of person you are and what your risk tolerance is. There is no right or wrong way, and there are pros and cons.
Our mission is to have every pool company work together to maximize profit, minimize travel time between stops and be kind to the planet. We do this by enabling the swapping of accounts to build efficient routes.Joe Wilmot, President/CEO of Pool Trader