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AquaStar Pool Products Expansion

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AquaStar Pool Products: For Immediate Release

May 2, 2022

AquaStar Pool Products- Field Team Expansion Continues

Nationwide sales coverage with hiring of Devin Cahn Associates

Ventura, CA— May 2, 2022AquaStar Pool Products, Inc. announces a new partnership with Devin Cahn Associates (DCA), one of the country’s largest and most established external rep agencies.

“With the launch of our new pumps and cartridge filters plus additional product releases coming soon, our team knew it was time to expand sales support nationwide,”

AquaStar President Olaf Mjelde

Devin Cahn Associates

Devin Cahn Associates has over 25 employees throughout the United States, instantly increasing AquaStar’s capacity to serve the North American market. The company’s 5 Regional Managers will report to Mandy Snow, AquaStar’s National Sales Manager, and work alongside internal AquaStar sales team members.     

“We considered a lot of very strong rep firms for this partnership and ultimately selected Devin Cahn Associates to take on the AquaStar line.”

AquaStar President Olaf Mjelde.

Chief Operating Officer Todd Pieri adds “The DCA team brings many years of sales experience and customer relations to this partnership. There are many synergies between our company cultures, philosophies, and ways of conducting business. For these reasons and more, we feel that DCA will be a great fit to represent our rapidly expanding portfolio of products in the pool and spa industry.”

DCA’s representation of AquaStar products is effective immediately. Email [email protected] to be put in contact with your local representative today!


About AquaStar Pool Products

Based out of Ventura, CA and founded in 2003, AquaStar Pool Products is a global leader of safety, compliance, dependability, and innovation in pool and spa technology.  AquaStar’s high-performance and quality products are proudly designed and manufactured in the USA.

For additional information, contact:

Jamie Novak, Director of Branding & Communications

Email:  [email protected] 

Phone: (443) 823-2770



Rudy Stankowitz is a 30-year veteran of the swimming pool industry and President/CEO of Aquatic Facility Training & Consultants