Marketing a Pool Service Business: Evidence-Based Strategies for Finding Your First Customers Starting a swimming pool service company is often appealing for one simple reason: compared with many other trades,…
Diving into the Movie: 12 Feet Deep When Aquatics International magazine first called me and asked if I would be interested in a project that involved watching a horror movie…
How Pool Service Companies Can Stand Out: Marketing Strategies That Actually Bring Customers Most pool service companies make the same marketing mistake. They build a website.They post on social media.They…
Sub-Lethal Copper Sulfate Pentahydrate Exposure Reduces Cyanobacterial Biofilm Colonization (Swimming Pool Black Algae) Abstract Persistent microbial colonization, commonly referred to in the swimming pool industry as “black algae,” represents a…
How Strong is Pool Chlorine? Understanding Available Chlorine Content (ACC) in Pool Chemistry A Key Concept in Certified Pool Operator (CPO) Training One of the most misunderstood concepts in swimming…
Spas, Splash pads, and Waterpark rides... Why Aeration Causes pH Rise in Swimming Pools Ever wonder why the pH in certain pools always seems to run high, no matter how…
What are these Swimming Bugs, and how do I make them go away? The Fishing Spider is not a swimming bug, it is an arachnid. Due to appearance, is often…
Does this Solar-Powered Pool Cleaner Really Work? Every so often, a product enters the swimming pool industry promising to revolutionize the way pools are maintained. The Solar-Breeze NX2, a solar-powered…
Swimming Pool “Black Algae”: Why the Name Is Wrong and the Science Matters Few problems frustrate swimming pool professionals more than so-called black algae. The name alone suggests something mysterious…
Cyanuric Acid, Chlorine Lock, and Why the CDC Now Requires Lower Stabilizer Levels During Diarrheal Incidents For decades, pool professionals have heard the phrase “chlorine lock.” The claim is simple…
