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Author: Rudy

This author has written 136 articles
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Read more about the article Field Sampling of Swimming Pool “Black Algae”

Field Sampling of Swimming Pool “Black Algae”

  • Post author:Rudy
  • Post published:December 3, 2018
  • Post category:Algae/Subscription Content

Wet mounts were prepared from the sample biomass and examined at 100× magnification using a Nikon Eclipse Ti-S inverted microscope equipped with phase-contrast optics and epifluorescence. Field Sampling of Swimming Pool “Black Algae”

Continue ReadingField Sampling of Swimming Pool “Black Algae”
Read more about the article Microcystin Analysis in Swimming Pool Cyanobacterial Biofilms

Microcystin Analysis in Swimming Pool Cyanobacterial Biofilms

  • Post author:Rudy
  • Post published:December 3, 2018
  • Post category:Algae/Subscription Content

Microcystin Analysis in Swimming Pool Cyanobacterial Biofilms

Continue ReadingMicrocystin Analysis in Swimming Pool Cyanobacterial Biofilms
Read more about the article Investigating the True Nature of Swimming Pool “Black Algae”

Investigating the True Nature of Swimming Pool “Black Algae”

  • Post author:Rudy
  • Post published:November 18, 2018
  • Post category:Algae/Subscription Content

Biofilm-forming microorganisms—including cyanobacteria (Swimming Pool “Black Algae” ) —can exhibit increased resistance to chemical treatments because the extracellular polymeric matrix protects the organisms embedded within the colony.

Continue ReadingInvestigating the True Nature of Swimming Pool “Black Algae”
Read more about the article Successfully Marketing a Pool Service Business

Successfully Marketing a Pool Service Business

  • Post author:Rudy
  • Post published:November 12, 2018
  • Post category:Marketing

Marketing a Pool Service Business: Evidence-Based Strategies for Finding Your First Customers Starting a swimming pool service company is often appealing for one simple reason: compared with many other trades,…

Continue ReadingSuccessfully Marketing a Pool Service Business
Read more about the article Swimming Pool Horror Movie: 12 Feet Deep

Swimming Pool Horror Movie: 12 Feet Deep

  • Post author:Rudy
  • Post published:October 21, 2018
  • Post category:Horror Movie Reviews

Diving into the Movie: 12 Feet Deep When Aquatics International magazine first called me and asked if I would be interested in a project that involved watching a horror movie…

Continue ReadingSwimming Pool Horror Movie: 12 Feet Deep
Read more about the article Pool Service Marketing

Pool Service Marketing

  • Post author:Rudy
  • Post published:October 8, 2018
  • Post category:Marketing

How Pool Service Companies Can Stand Out: Marketing Strategies That Actually Bring Customers Most pool service companies make the same marketing mistake. They build a website.They post on social media.They…

Continue ReadingPool Service Marketing
Read more about the article Copper Sulfate Exposure Reduces Cyanobacterial Biofilm Colonization

Copper Sulfate Exposure Reduces Cyanobacterial Biofilm Colonization

  • Post author:Rudy
  • Post published:September 25, 2018
  • Post category:Algae/Subscription Content

Sub-Lethal Copper Sulfate Pentahydrate Exposure Reduces Cyanobacterial Biofilm Colonization (Swimming Pool Black Algae) Abstract Persistent microbial colonization, commonly referred to in the swimming pool industry as “black algae,” represents a…

Continue ReadingCopper Sulfate Exposure Reduces Cyanobacterial Biofilm Colonization
Read more about the article How Strong is Pool Chlorine?

How Strong is Pool Chlorine?

  • Post author:Rudy
  • Post published:September 17, 2018
  • Post category:Water Chemistry

How Strong is Pool Chlorine? Understanding Available Chlorine Content (ACC) in Pool Chemistry A Key Concept in Certified Pool Operator (CPO) Training One of the most misunderstood concepts in swimming…

Continue ReadingHow Strong is Pool Chlorine?
Read more about the article pH Rise in Swimming Pools

pH Rise in Swimming Pools

  • Post author:Rudy
  • Post published:August 21, 2018
  • Post category:Science Fair Project/Water Chemistry

Spas, Splash pads, and Waterpark rides... Why Aeration Causes pH Rise in Swimming Pools Ever wonder why the pH in certain pools always seems to run high, no matter how…

Continue ReadingpH Rise in Swimming Pools
Read more about the article Swimming Bugs In My Swimming Pool

Swimming Bugs In My Swimming Pool

  • Post author:Rudy
  • Post published:August 13, 2018
  • Post category:Pool Service Tips/Misc.

What are these Swimming Bugs, and how do I make them go away? The Fishing Spider is not a swimming bug, it is an arachnid. Due to appearance, is often…

Continue ReadingSwimming Bugs In My Swimming Pool
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Read Rudy's Column in AQUA Magazine
Talking Pools Podcast
Talking Pools Podcast

If you’ve ever stared at a test kit like it personally insulted your family… welcome home.

Talking Pools Podcast is the pool industry’s “pull up a chair” show—part shop talk, part field manual, part therapy session—built for people who actually live on pool decks: commercial operators, service techs, builders, facility managers, and anyone responsible for water that can’t afford to go sideways. The network was created to level up the pool industry with real-world conversations on water chemistry, filtration, troubleshooting, construction, safety, and the business side of keeping pools open and budgets intact. 

Here’s the hook: it’s not theory-first. It’s experience-first—a roster of seasoned pros (with 250+ years of combined “been there, fixed that” wisdom) turning complicated problems into practical moves you can use the same day.  And it’s not one voice, one vibe, one corner of the industry: it’s a network of shows designed to reflect how diverse this work really is—different regions, different specialties, different personalities. 

Also worth saying out loud: women aren’t “special guests” here—they’re on the mic as hosts, from the beginning, with an intentionally balanced roster.  That matters, because the best ideas in this industry don’t come from one lane—they come from the whole road.

If you want a podcast that can make you laugh and make you better at what you do—without pretending the job is easier than it is—Talking Pools is the one you queue up before the first stop, and keep on when the day starts getting weird. 

If You’re the Local Expert, Stop Charging Like the Local Idiot
byRudy Stankowitz

Ask a question here

WARNING:Intentionally Abrasive Language – Every service business wants to be the company everyone recommends—the local expert called after three other contractors have replaced the wrong parts, collected their checks, and left the customer with the same damn problem.

But authority doesn’t come from putting “premier,” “elite,” or “superior” on the side of a truck. It comes from becoming exceptionally good at solving difficult problems, teaching people what you know, documenting your results, and earning a reputation that reaches the customer before you do.

In this episode, Rudy explains how pool professionals and other service-business owners can become the recognized expert in their county—and why anyone who earns that position should charge at least 10% more than the interchangeable competition.

In This Episode

  • Why calling yourself an expert doesn’t make you one
  • How to attach your name to a specific, difficult problem
  • Why teaching customers increases your value
  • The difference between generic content and useful local expertise
  • How informed opinions make professionals memorable
  • Turning difficult jobs into compelling case studies
  • Why detailed testimonials beat meaningless five-star reviews
  • Building referral relationships with inspectors, agents, managers, and tradespeople
  • Becoming the person local media calls for an explanation
  • Using Google reviews to demonstrate authority
  • Why experienced professionals should charge more
  • How to state your price without apologizing or negotiating against yourself
  • Why premium pricing requires premium communication and reliability
  • The importance of continuing to learn after becoming the recognized expert

The Bottom Line

Advertising tells people you exist. Expertise convinces them you understand the problem. Reputation makes them trust you to solve it.

Own a difficult problem. Teach what you know. Develop an informed point of view. Document your results. Answer the phone. Show up when promised. Fix the problem correctly.

Eventually, your name becomes shorthand for the solution—and when that happens, charge like you fucking mean it.

The cheapest contractor charges for the visit. The expert charges for the answer.

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Connect With Talking Pools

Follow the Talking Pools Podcast for blunt industry commentary, technical education, business advice, and the occasional uncomfortable truth every pool professional needs to hear.

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If You’re the Local Expert, Stop Charging Like the Local Idiot
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  • CPO Class Schedule
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    • U.S. Public Swimming Pool Codes👮
      • Florida’s CPO Certification Requirement for Public Pool Service Technicians
      • Georgia CPO Certification requirement
      • Louisiana CPO Certification Requirement
    • Test Kit Store
    • Pool Merchandise
  • Online Pool Pro Classes
  • AFT&C news🗞️
  • Talking Pools Podcast🎧
  • Keynote & Professional
    • Rudy’s AQUA Column
    • Swimming Pool EXPO Speaker
    • Expert Witness
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  • Rudy’s Algae Book
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