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Swimming Pool Business in Australia: Market Trends and Opportunities

Australia is a country known for its love of outdoor activities, and swimming is no exception. The country has a vast coastline and a warm climate, making it a perfect destination for swimming and water-based activities. As a result, swimming pools have become an essential part of many Australian homes, and the swimming pool business has experienced significant growth in recent years. In this article, we will take a closer look at the swimming pool business in Australia, including market trends, challenges, and opportunities.

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The swimming pool business in Australia is a multi-billion-dollar industry, with a wide range of players, including manufacturers, suppliers, installers, and maintenance service providers. According to IBISWorld, the swimming pool and spa industry in Australia generated an estimated revenue of $3.3 billion in 2021, with an annual growth rate of 1.5% between 2016 and 2021. The industry is expected to continue its growth trend in the coming years, driven by several factors, including:

  1. Rising Demand for Home Renovations: The COVID-19 pandemic has led to an increased demand for home renovations, including swimming pools. As people spend more time at home, they are investing in their outdoor living spaces, and swimming pools are a popular addition.
  2. Favorable Climate: The warm climate in Australia makes swimming pools a popular addition to homes. Many Australians enjoy spending time outdoors, and a swimming pool provides a convenient and refreshing way to cool off.
  3. Technological Advancements: Advances in technology have made swimming pools more energy-efficient and easier to maintain. For example, solar pool heaters and robotic pool cleaners are becoming increasingly popular among homeowners.


Despite the growth potential of the swimming pool business in Australia, there are several challenges that industry players must navigate. One of the biggest challenges is the high cost of installation and maintenance. A swimming pool can cost tens of thousands of dollars to install, and ongoing maintenance costs can be significant. As a result, many homeowners may choose not to invest in a swimming pool.

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Another challenge is the increasing regulations around pool safety. In recent years, there have been several high-profile incidents involving drowning deaths in backyard swimming pools, leading to increased regulations around pool safety. This has resulted in additional costs for pool owners, including mandatory safety fencing and regular inspections.


Despite these challenges, there are several opportunities for industry players in the swimming pool business in Australia. One of the biggest opportunities is the growing demand for sustainable and eco-friendly swimming pool solutions. As Australians become more environmentally conscious, there is a growing demand for swimming pools that use renewable energy sources, such as solar power. There is also an opportunity for pool maintenance service providers to offer eco-friendly cleaning solutions, such as natural enzymes and biodegradable chemicals.

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Another opportunity is the increasing demand for smart pool technology. Advances in technology have made it possible to automate many pool maintenance tasks, such as water level monitoring and chemical balancing. Smart pool technology also allows pool owners to control their pool remotely using a smartphone app, providing added convenience and control.


The swimming pool business in Australia is a growing industry with significant potential for growth. Despite challenges such as high costs and increasing regulations, there are several opportunities for industry players, including sustainable and eco-friendly solutions and smart pool technology. As the demand for outdoor living spaces and home renovations continues to rise, the swimming pool business is likely to remain a lucrative and essential part of the Australian lifestyle.


Rudy Stankowitz is a 30-year veteran of the swimming pool industry and President/CEO of Aquatic Facility Training & Consultants